7ps of Marketing - 3360 Words

Marketing and the 7Ps A brief summary of marketing and how it works  © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying, anticipating and Every product we buy, every store we visit, every media message we receive, definition for marketing: â€Å"Marketing is every choice we make in our consumer the management process responsible society has been shaped by the forces for identifying, anticipating and of marketing. The†¦show more content†¦In reality, it covers a much broader range of activities, many of which small businesses do without calling them marketing. Think about what you do. You probably make a particular effort to know your customers well. Your instincts tell you that getting to know what customers want on an individual basis, and providing it, is what will keep you in business. You know that you can’t stand still, and that you need to improve and extend existing products, and sometimes develop new ones. If this description rings true, your marketing activity closely fits the classical definition used by The Chartered Institute of Marketing.  © The Chartered Institute of Marketing 2009 www.cim.co.uk/marketingresources | 3 Marketing and the 7Ps: A brief summary of marketing and how it works THREE The 7Ps of marketing S uccessful marketing depends †¢ upon addressing a number of key The perfect product must provide value for the customer. This value is issues. These include: what a Successful marketing depends upon addressing a number of key issues. These include: what a in the eye of the beholder — we company is going to produce; how must give our customers what they much it is going to charge; how it is want, not what we think they want going to deliver its products or †¢ services to the customer; and how it is A product does not have toShow MoreRelated7p in Marketing1521 Words   |  7 Pageslivescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since it is to attract and retain customers. The next part of the report will outline our marketing strategies- the marketing mix 7P of service. They are products, people, price, physical evidence, place, promotion and process. PRODUCTS When designing our service product for maximum consumer retentionRead MoreMarketing Orientation, Marketing Mix, 7p2867 Words   |  12 PagesIntroduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation, a small business orbits its proper choices across the would like and requirements from the marketplace, such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. ActuallyRead More7ps of Marketing in Mcdonalds3663 Words   |  15 Pages[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: †¢ Style, Shape, Design, colorRead More7ps of Marketing Its Application in Different Context5698 Words   |  23 Pages7Ps of Marketing amp; Its Application In Different Context Prepared By: Sheik Shami Ullah Chowdhury (ID-2012121015) Raju Kumar Saha (ID-2012121012) Shaida Yesmin (ID-2012121008) Najeb Islam (ID-2011421006) HND Business Intake 1, 2012 Prepared For: Mr. Irfan Jahangir Faculty, Marketing School of Business BAC Marketing amp; Market: According to the definition approved by AMA: Marketing is the activity, set of institutions, and processes for creating, communicating, deliveringRead MoreA Study on 7p S of Marketing Mix on Pantaloon3824 Words   |  16 PagesFour Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focusRead MoreThe Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix1636 Words   |  7 PagesThe Expanded Marketing Mix: IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies withRead MoreAn Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies3905 Words   |  16 PagesSaigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guestsRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal productsRead MoreHow Tesco Can Reposition Themselves For The Discount Chains1729 Words   |  7 Pagesdevelopment of some discount chains in the U.K marketplace, the business of Tesco definitely has faced some challenge. Especially, Aldi?s and Lidl?s could be considered as two examples that have a great growth of their market share through their low-price marketing strategy. According to The Guardian (2014), the market shares of Tesco and two discount chains which include Aldi?s and Lidl?s in U.K marketplace, and their changes could be illustrated as the bar-chart below: As this chart shows, the market shareRead MoreMarketing Management Question on Hmv- London School of Commerce1670 Words   |  7 PagesLondon School of Commerce MODULE TITLE: - Marketing Management --------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;- Maximum Word Limit and Assessment weighting for each aspect within the assessment: * Each group must submit a hard copy of the report * Each member should speak for 4 minutes --------------------------------------------------------------------

The Other Wes Moore - 1029 Words

â€Å"This is a story of two boys living in Baltimore with similar histories and an identical name: Wes Moore. One of us is free†¦ The other will spend every day until his death behind bars...† (Moore, XI) In The Other Wes Moore, the author, Wes Moore, and the other Wes Moore both grew up in similar, yet different, circumstances and had completely different outcomes. This captivating narrative demonstrates how the choices you make, make you. In the introduction, the author Wes Moore validates this statement by saying, â€Å"The chilling truth is that his story could have been mine. The tragedy is that my story could have been his.† (Moore XI) The author, Wes Moore, shows the readers that a person’s environment, circumstances, education (or lack†¦show more content†¦The other Wes Moore is also considered to be deviant by his poor decision-making and careless choices. He dropped out of school, sold drugs, participated in a robbery of a jewelry store, and was a convicted murderer with a life sentence. There was many sociological factors that led to the other Wes Moore’s deviant behavior; the absence of his father being an important factor. Although both the author Wes Moore and the other Wes Moore grew up without a father, it affected the other Wes Moore a little more considering the fact that his father chose not to be in his life. Also, Tony had a big impact on the decision he made for himself. Throughout the story, Wes would remember what Tony told him about demanding respect. â€Å"Send a message,† And Wes would do as Tony said. The problem with the other Wes Moore was that he lacked positive influences in his life and he had no motivation to live a better life until it was too late. Sociological imagination played a part in this story because the author Wes Moore made connections on how personal experiences relates to public issues. He grew up in poverty and maintained ambition to receive proper education. Thus this tells readers not to let where you came from or your downfalls hinder you from being successful. The Author Wes Moore displayed that education was the key to all future success. He also showed that there should always be a backup plan in case the funding runs out. In the book it wasn’t luck that determined the fates inShow MoreRelatedThe Other Wes Moore 1716 Words   |  7 PagesPresence of Parents There are about 7.5 billion people on Earth and out of all those people, no two are the same. This is due to many factors, some of which include geography, culture, and religion. In the book, The Other Wes Moore by Wes Moore, the author gives us an insight to his life and the life of another person who shares the same name. Not only do they share the same name, but they both also grew up in Baltimore around the same time. The author’s goal or purpose in writing this book wasRead MoreThe Other Wes Moore 1691 Words   |  7 PagesThe Other Wes Moore In the book, The Other Wes Moore by Wes Moore is about two kids with the same name that live two different backgrounds. Wes Moore is the author and tells his story of how successful he became, and the other Wes Moore is the antagonist in the book, which tells how his life went down the wrong path. The book shows the different phases of their lives, which have made them the people they are today. Wes Moore the author states, â€Å"The chilling truth is that his story could have beenRead MoreThe Other The Wes Moore1254 Words   |  6 Pagesdestiny. In â€Å"The Other Wes Moore† there are two boys which share the same name, but do not quite share the same story. Both of the boys grew up without fathers and in a neighborhood financially struggling. Both mothers working and relying on their parents to watch their children. The author Wes Moore ended up turning into a scholar while the Other Wes Moore ended up being convicted and sentenced to prison. In the end both men made very different choices. The way the author Wes moore grew up andRead MoreThe Other Wes Moore 1676 Words   |  7 PagesThe autobiography The Other Wes Moore was written by a man who was comparing the lives of two men, the author himself and another man who, coincidentally, had the same name. In an attempt to eliminate any confusion, I need to clarify to which Wes Moore I am referring, so, I will refer to the author as Wes 1 and the other Wes Moore will be referred to as Wes 2. It took me a few minutes to decide what to call them since my initial reaction was to say Good Wes and Bad Wes. However, if this course onRead MoreThe Other Wes Moore1128 Words   |  5 Pageshard sometimes to distinguish between second chances and last chances† (Moore 67). This is a powerfully central theme to the book The Other Wes Moore, written by Wes Moore. For the two men this book is about, it all begins with a wide-open future. The mothers that gave birth to them and the influences they had, along with their o wn powerful choices, sealed their fate . People don’t ever stop growing or improving and the two Wes Moore’s are no different. Throughout their lives, they are constantly changingRead MoreThe Other Wes Moore 1668 Words   |  7 PagesThe book, The Other Wes Moore, by Wes Moore tells a story about two men with the same name and last name but with different outcomes. The author tells his story and the other Wes Moore’s story, how they started off in the same neighborhood and made similar choices but one ended up in prison for life and the other with his freedom. There are several reasons that the two Wes Moores ended up in different situations such as the way their mothers raised them and the different choices that were made byRead MoreThe Other Wes Moore Analysis1088 Words   |  5 Pages In the memoir, The Other Wes Moore, Wes Moore, Moore unfolds several events that happened in his own life, along with another man named Wes Moore. The two men were both born i n Baltimore, and faced similar obstacles because of the circumstances they were raised in. With the use of flashbacks, imagery, description, and other literary devices, Moore explains the life of him as a person who grows up to achieve what he wants, while the other Wes Moore spends most of his life in prison as he came toRead MoreAnalysis Of The Other Wes Moore1240 Words   |  5 Pagesmisfortunes and injustices. The Other Wes Moore perfectly exemplifies these exact afflictions that a multitude of people face in the United States, partially due to ethnicity or cultural background. The instances of poverty, economic injustice, drugs, and family influence in The Other Wes Moore contribute to significant findings in socioeconomic structure that relate to considerable matters in the present day. An in-depth analysis on the story of both Wes and Moore in the eyes of a student of NationalRead MoreAnalysis on The Other Wes Moore701 Words   |  3 Pages The Other Wes Moore The Other Wes Moore is a book about two children with similar lifestyles when they were growing up and the same names, but ending up in different places in their lives. The story is about the other Wes Moore, who was convicted of first degree murder and sentenced to life imprisonment and Wes Moore, the author, who faces poverty and has an ambition of receiving proper education (Moore, 2012). Wes Moore grew up in poor conditions, where he and his small family barely made endsRead MoreThe Other Wes Moore Essay751 Words   |  4 Pagesauthor, Wes Moore, begins life in a tough Baltimore neighborhood and ends up a Rhodes Scholar, Wall Streeter, White House Fellow, etc. The other Wes Moore starts in the same place in Baltimore but ends up in prison FOR LIFE. The parallels in their stories arent quite as compelling as they may appear initially. For example, the other Wes Moore spends a number of his developmental years living in the Bronx, NY, whereas his namesake never leaves Baltimore and its suburbs. Though Wes Moore

Communication Strategy in Organization-Free-Samples-Myassignment

Question: Discuss about the Digital Communication Strategy in Organization. Answer: Introduction With the increasing ramified economic changes and complex business structure, each and every organization needs to implement proper strategic communication between its employee and vendors for the effective busiens functioning. This research proposal has been prepared with a view to analysis various journal articles and books for implementing instant messaging/ group messaging, discussion forms and chat rooms in the workplace. Name of the resources In this report, there are various resources such as articles, peer review, books and online data have been analyzed. These articles and books reflects the key information on the instant messaging/ group messaging, discussion forms and chat rooms in the workplace. After evaluating the details and data given in these articles and books, it is considered that if organization does not instant messaging/ group messaging, discussion forms and chat rooms in the workplace then it will not only increase the complexity but also provide low level of productivity in organization. Brief summary on each of the resources taken in this report Resources-1 Coetzee, D., Fox, A., Hearst, M.A. Hartmann, B., (2014), March. Chatrooms in MOOCs: all talk and no action. InProceedings of the first ACM conference on Learning@ scale conference(pp. 127-136). ACM. As per the perception of Coetzee, et al (2014) it is evaluated that if proper level of cyber computing system in used in value chain activities or implementing instant messaging/ group messaging, discussion forms and chat rooms in the workplace then it will increase the efficiency of business and productivity at large. For instance, this level of communication channel in organization will reduce the time and cost involved in business. Resources-2 Ng, R. Y. K., Lam, R. Y. S., Ng, K. K., Lai, I. K. W. (2017). Identifying the Needs of Flexible and Technology Enhanced Learning in Vocational and Professional Education and Trainings (VPET) Workplaces. InNew Ecology for EducationCommunication X Learning(pp. 107-117). Springer, Singapore. As stated by Ng, (2017), it is reflected that if proper level of equilibrium is established between flexibility of technologies with the demand of employees and enhanced learning program for employees then it will surely increase the productivity of organization. For instance, reducing complexity of business will increase the efficiency of business. Resources-3 Markman, K. M. (2015).Utterance chunking in instant messaging: A resource for interaction management(pp. 61-79). Hampshire, England: Palgrave Macmillan. As per the view of Markman, (2015) it is divulged that implementing instant messaging/ group messaging, discussion forms and chat rooms in the workplace is accompanied with the long process system. If organization could adopt cyber computing enterprises resources planning then it could reducing the chances of message chunking and provides clear communicating process. Resources-4 Herring, S., Stein, D., Virtanen, T. (Eds.). (2013).Pragmatics of computer-mediated communication(Vol. 9). Walter de Gruyter. As stated by Herring, Stein Virtanen, (2013), it is dipicated that if proper level of Pragmatics of computer-mediated communicationis adopted in business then it will provide a simple intra communication channel among its employees and vendors. Implementing instant messaging/ group messaging, discussion forms and chat rooms in the workplace is completely based on the effective use of pragmatics of computer-mediated communicationin organization. Apply reliability test for each resources Particular Test-retest reliability Alternate or parallel form reliability Inter-rater reliability Internal consistency reliability Standard error reliability Resources-1 It reflects the amount of accuracy of the information given in the article. It shows that how parallel data have been taken in this. All the small data is interlinked with the complete articles and other references given in this work. This Journal article is consisted with other articles of the same subject matter. It has less standard error and accuracy level is .90 Resources-2 It shows the accuracy level of information and data shown that it has 70% accuracy of work. Parallel data and other sources have also been justified properly. It is interlinked with its own information and other articles supported. It is based on the practical implication of data in the organization. Less level of standard error Resoureces-3 Reliable and accurate having more than .80 value It reflects the .70 accuracy It is interlinked with all the journal of the communication channel. Data given is reliable and accurate Below .70 Resources-4 Less than .80 Less than .90 and more than .90 Data interlinked is excellent and provide good level of nexus between all the articles. Reliable and accuracy is more than .90 Below .80 References Coetzee, D., Fox, A., Hearst, M.A. Hartmann, B., (2014), March. Chatrooms in MOOCs: all talk and no action. InProceedings of the first ACM conference on Learning@ scale conference(pp. 127-136). ACM. Herring, S., Stein, D., Virtanen, T. (Eds.). (2013).Pragmatics of computer-mediated communication(Vol. 9). Walter de Gruyter. Markman, K. M. (2015).Utterance chunking in instant messaging: A resource for interaction management(pp. 61-79). Hampshire, England: Palgrave Macmillan. Ng, R. Y. K., Lam, R. Y. S., Ng, K. K., Lai, I. K. W. (2017). Identifying the Needs of Flexible and Technology Enhanced Learning in Vocational and Professional Education and Trainings (VPET) Workplaces. InNew Ecology for EducationCommunication X Learning(pp. 107-117). Springer, Singapore.

UP THE DOWN STAIRCASE Essay Example For Students

UP THE DOWN STAIRCASE Essay Up the Down Staircase By Bel KaufmanThe main character of this book is Sylvia Barret she is a recent college graduate, and works as a high school English teacher. Sylvia would like to work in a nice private school, like so many of her friends. Instead Sylvia takes a job with the board of education, in a nieve attempt to reach out to the under privileged inner-city children in public schools. Sylvia battles with so many choices in this book. In the end she makes the right ones. Another character that is important to this book is James J. Mchabe. He signs his name with Adm. Asst. (administrative assistant). Sylvia calls him Admiral Ass because he is always looking over her shoulder. It seems like Mr.Mchabes only propose in life is to bother Sylvia and the other teachers. The admiral always seems to find something wrong with the manor the teachers run their classes in. Bea Schachter is another teacher at Calvin Colidge High School. Bea has been a teacher at Calvin Coolidge for a very long time and she automatically makes Sylvia her friend. Bea shows Sylvia the ropes; what to do, what not to do, where to go, where not to go. That kind of stuff. Bea is a good teacher, and a good friend to Sylvia. We will write a custom essay on UP THE DOWN STAIRCASE specifically for you for only $16.38 $13.9/page Order now One of Sylvias students is Joe Ferone. Joe is a rebel and a hoodlum. Joe barely ever comes to class. Sylvia really wants to help Joe. Sylvia tries to schedule after school sessions with Joe, but he never shows up. Towards the end of the story I get the feeling Sylvia was starting to fall in love with him. This story takes place in a New York City school in Manhattan, in the nineteen- sixties. The book covers the span of one school semester form September to February. Sylvia Barret, a new teacher is starting her first day in room 304. She finds out that teaching isnt all that she thought it would be. Her first friend is Bea a veteran teacher who helps Sylvia out by explaining how Calvin Coolidge high works. The writer takes all the craziness of a normal high school and embellishes them; for instance the school guidance counselor is always using big words and thinks all the students need help. And Mr. Mchabe the administrative assistant who is nosy about everything. The Janitor who is never available. The students are also exaggerated, the slut who needs to be next to two boys boys at once in class. The student government organization president, he always is looking for a vote. This book shows how Sylvia works hard for the kids and they could care less. She thinks shes doing right by them and is always trying to help out. Sylvia rights to her best friend Ellen, who has a husband and daughter (Which is what Sylvia dreams of one day having) to tell her about Calvin Coolidge. It seems in every letter her attitude and opinion change. First she hates it, then she loves it. At the school there is another English teacher named Paul Barringer, all the girl students are in love with him. He is a poet and into the arts. Sylvia thinks hes handsome and they start a relationship together. One of Sylvias students who is secretly in love with Paul, writes him a love letter. Paul didnt know what to do, so he stupidly makes spelling corrections. Alice threw herself out of Sylvias classroom window. This is the climax of the story after this point everything goes wrong for Sylvia and many hard discision must be made. An upper class private school named Willowdale wants to hire her. Williowdale is everything Sylvia wants and it is hard for her to choose which school to wok at. .u72f31838c9fb5d8038451567d9831a9c , .u72f31838c9fb5d8038451567d9831a9c .postImageUrl , .u72f31838c9fb5d8038451567d9831a9c .centered-text-area { min-height: 80px; position: relative; } .u72f31838c9fb5d8038451567d9831a9c , .u72f31838c9fb5d8038451567d9831a9c:hover , .u72f31838c9fb5d8038451567d9831a9c:visited , .u72f31838c9fb5d8038451567d9831a9c:active { border:0!important; } .u72f31838c9fb5d8038451567d9831a9c .clearfix:after { content: ""; display: table; clear: both; } .u72f31838c9fb5d8038451567d9831a9c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u72f31838c9fb5d8038451567d9831a9c:active , .u72f31838c9fb5d8038451567d9831a9c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u72f31838c9fb5d8038451567d9831a9c .centered-text-area { width: 100%; position: relative ; } .u72f31838c9fb5d8038451567d9831a9c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u72f31838c9fb5d8038451567d9831a9c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u72f31838c9fb5d8038451567d9831a9c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u72f31838c9fb5d8038451567d9831a9c:hover .ctaButton { background-color: #34495E!important; } .u72f31838c9fb5d8038451567d9831a9c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u72f31838c9fb5d8038451567d9831a9c .u72f31838c9fb5d8038451567d9831a9c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u72f31838c9fb5d8038451567d9831a9c:after { content: ""; display: block; clear: both; } READ: Lying to a Nco EssayWhile Sylvia was helping Paul with a teachers production, a piece of equipment back stage fell on her ankle and fractured it. While Sylvia was in the hospital she got get well letters from teachers and student and she realized she really was appreciated and needed. I really liked the book I think it is a great book. I would not only recommend it to a friend but to everyone I know. It is not only easy reading but enjoyable. Words/ Pages : 712 / 24